A Career in Advertising: What You Should Know

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If you are creative and flexible with strong interpersonal skills and the motivation to succeed, then you may have considered a career in advertising. Advertising is a unique industry that combines imaginative ingenuity and creativity with solid business concepts and principles. Whether you are a student planning your career path or a professional ready to change fields, you should know what to expect from a career in advertising.

To successfully pursue a career in advertising, you should know what this field entails. In advertising, a team of professionals develops advertising and promotional campaigns with the goal of ensuring that a campaign receives the right kind of public attention. The team consists of a creative department, in which copywriters, graphic artists and additional “idea people” work their magic under the leadership of a creative director. In addition, account executives, promotions managers and a variety of media professionals contribute their marketplace knowledge of what drives effective advertising campaigns. Advertising is a high-stress environment of deadlines, long hours and unpredictable outcomes. However, when a team is successful and all the components of a campaign work together smoothly and effectively, an advertising career can be a great source of satisfaction and fulfillment.

If this sounds like an exciting, worthwhile option, then you should know what degrees are beneficial for an occupation in advertising. In order to possess the essential knowledge of the adverting and business worlds, you will need a relevant education. A degree in marketing, advertising, communications, journalism, English or business will provide you with important skills, such as understanding and applying marketing concepts, analyzing and evaluating advertising trends, writing and revising effective copy and successfully navigating the business world.

Finally, you should know what opportunities exist for a job in advertising. According to the U.S. Bureau of Labor Statistics, jobs in advertising are projected to experience a 14 % growth rate over the next 6 years. The national outlook for advertising is better than the average 11% growth rate expected for all other industries combined. In addition, the wage estimates for Advertising and Promotional Managers average from $40,000 to $119,000, with a median of income of approximately $80,000 annually. Although the salary statistics might appeal to some, to others, the idea of being part of a dynamic team in which one’s knowledge and creativity are used every day is what motivates them to pursue a career in the exciting, fast-paced world of advertising.

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